iPhoneography > Projects > Keep on Running


Project Notes
I've always been concerned about how we take access to clean running water for granted and how we so often waste water. I read an article in the paper recently about how the below average rainfall in Britain over the last couple of years has left water stocks low and will lead to measures to conserve water, such as hosepipe bans. I also found out that if you leave the tap running while you brush your teeth, you waste 21,500 litres of water a year (Source: http://www.cornwallriversproject.org.uk).

It makes me angry that we are casually wasting water while our fellow humans around the world are dying because they don't have clean water to keep them healthy. I wanted to represent the waste in a series of images from lots of different taps showing water endlessly running away.

Shooting Information
The images were taken using Cinemagr.am, an iPhone app that enables you to animate part of a photo and save it as an animated gif. Don't worry - I only had to capture the tap running for about a second, so I didn't waste lots of water making the project!

Find out how you can save water and bring clean water to those who need it.

Water Aid website and follow on Twitter @wateraid
Water: Use it Wisely website
Stop the Water Waste website