In my work with Voluntary Arts England I have written a number of Briefings designed to help people who run amateur groups get to grips with various topics. I have just co-written a Briefing on Search Engine Optimisation (SEO) which I hope lots of people will find helpful. It covers:
  • How search engines work
  • Optimising your website (Title | Description and keywords | Writing good copy | Images)
  • Making connections (Link building | Directories | Forums and blogs | Offline marketing)
  • Social networks and bookmarks
  • A further resources section with lots of helpful links
Download the SEO Briefing (PDF)

You can see the complete range of Voluntary Arts Briefings on the website.